Sad news for fans of Pleo the Dinosaur: manufacturers Ugobe filed for Chapter 7 bankruptcy on April 17! So does this mean the end of the interactive robot baby dinosaur named Pleo?
Not necessarily. The company has carried out a number of preliminary discussions with potential buyers which could see Pleo rise from the ashes.
The fall is all the more stunning consider Ugobe's income: only $209,669 so far this year compared to a spectacular $19.2 million last year, mainly on the back of the hugely successful Pleo toy which launched back in 2006. The friendly Casamarasaurus was even hailed as one of the best inventions of the year by Time Magazine.
Suspected reasons for the action centre mainly on the price tag - between $280 and $350 - being too high for consumers at a time when the economy is slow and consumer spending is down.
Right now, it doesn't look good for the Pleo dinosaur but who knows, a much needed cash injection may just resurrect this friendly dinosaur!
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